Google Search Ads
With google ads, you can anticipate the search terms which a customer searches for finding your business, which is called keywords.
If you anticipate what people want to know, you can get them to click your ad as soon as they see it.
It is recommended to create search ads that are triggered to appear on your competitors’ related keywords. This will secure your exposure to those keywords and ultimately the chance to convert clients from competitors to you.
Google Display Ads
Display Network sites reach over 90% of Internet users worldwide. With the Display Network, you can use targeting to show your ads in particular contexts, to particular audiences, in particular locations, and more.
Your ads can be shown on websites relevant to your keywords, on particular websites that you select, to audiences based upon their interest, on pages about the relevant subjects, to customers for a specific location or region, or to a particular age range and gender.
Display Network sites reach over 90% of Internet users worldwide. With the Display Network, you can use targeting to show your ads in particular contexts, to particular audiences, in particular locations, and more.
Remarketing allows you to bring good customers back who have previously visited your site by clicking your ads or show your ads while browsing sites on Google Display Network.